How to Restore Storefronts

What are some ways that store owners can restore their storefronts to increase sales in their stores?

Are there guidelines to follow in historic districts?

What do the building codes and zoning laws say about restoring storefronts?



All of these questions and many more practical and valuable information will be shared during my talk at the Main Street Forum this coming Monday, November 8, 2010. Come a day earlier and be a part of the New York Preservation Forum that kicks off at 8 am, Sunday, November 7, 2010 and finishes off with a dinner, movie, and an art show that night.

The fall foliage is beautiful in those parts of upstate New York. While there, drive up to the famous Woodstock concert site and see how that area has been developed into an awesome place that houses on-going top-rated performers.

Just listen to this short 15 minute podcast and find out more details about this event, including how you can grab a FREE and must read checklist that everyone needs to read before they plan their next business move. The title of this podcast is "Save on Your Light Bill and Touring Independence Hall." Be sure to click on the iTunes icon while at the link so you can listen to it at your most convenient time at work or at play. Here is the link... Click Here For the Best Money Saving Architecture Show in the World

To get your ticket to this year's Main Street Forum event, you can go to www.MainStreetForum.com or just click on Give me my Main Street Forum Ticket NOW! - (please)

How an Architect can increase your Profits

I have finally released my DVD of me sharing some hidden secrets as to how your store or restaurant can profit more than your competition during this recession.

The video on this blog post is only the tip to the iceberg. In fact, it is hardly a quarter of the entire presentation that I have waiting for you to view. The DVD will dig much deeper with a lot more graphics, examples, and stories that actually will give you a "Kit-o-Parts" chock full of important tools needed to give your company the edge that will help you leave your competitors in the dust.

Here's just a few things that you will learn in the DVD:
* What historical events shaped the design of the profit generating storefront?
* How has technology affected the design of the profit generating storefront?
* What are some examples that successfully created an memorable experience for customers to remember and want to come back to your store (instead of your competitors) again and again?
* How does the need to design around handicapped accessibility affect the design of a profit generating storefront?
* How do the zoning laws affect the design of the profit generating storefront?
* What to look for when you are building a storefront in a landmarked district?

This and so much more are shared in detail. You can apply these precious and guarded principles to your own store or restaurant.

All of these points are shared in a FUN way by comparing designing a successful storefront with playing a game of Monopoly. How's that? Watch the DVD, you will enjoy it.

How much would a behind the scenes, information packed, DVD would be worth to your company if can help you get even the slightest edge in this recession over your competition? My clients have actually said, "...our business has increase since designing our storefront" with principles shared in this precious DVD. That is worth tens of thousands of dollars!

This DVD is just a small investment that can actually lead your company to realize tens of thousands of dollars EXTRA income this year. When you see your own storefront, you will be able to compare it with other successfule storefronts. How does your storefront compare. Here is an done-for-you way to find out. Now is the time to make whatever changes you find that need to be done and stand out over the rest. Here is a simple way to to that....

Get your own copy of the DVD, "Secrets of Successful Storefronts" for only $97.

Satisfaction guaranteed or your full money back if you find that this has absolutely nothing of value to a store or restaurant's business. Just return it within 60 days of purchase. Offer expires after November 1, 2010. So get your today by mailing a request or calling us at 212-594-2007.

Oh, by the way, that is me on the far left wearing that yellow Mexican style shirt in the wooden sign shop.

Click on the "ReTweet" button below and follow me on twitter. I am LaneArch there.

Playing by the Rules to Win

The beauty pageant controversy that I wrote about in our last blog entry was ultimately resolved by Donald Trump when he reviewed and reinterpreted the rules of the pageant.

Rules affect everything that we do and design. In fact, we have rules to follow at work and play. While playing the game of monopoly, for example, we have a set of rules to follow.

Like monopoly, we have rules to follow while designing storefronts. They are in the form of building codes, zoning laws, and regulations set forth by landmark commissions. Since they are enforced by people, the interpretations of these rules can vary from one person that in charge from another.

Check out this short video clip to find out how a good design is much like playing a game of monopoly…



Our clients keep referring others to us because we have become experts who create the experiences that they desire while working successfully within the rules and with those who make the ultimate decisions within these municipalities. We play the game of life so you can win.

Subscribe to this blog by clicking on the button to the right of this article to receive the next posting about how photos affect the success of your designed surroundings.

Miss California Controversy Reveal Secrets to...

...Successful Storefront Designs

With all of the controversy about whether Miss Carrie Prejean should keep her Miss California crown, we are seeing first hand real life examples as to
• History can determine how we view today’s events.
• How rules are interpreted.
• Photos affect people’s acceptance of other people and places.
• How people’s perceptions affect their personal experiences.


Whether you are in a beauty pageant, playing monopoly, or designing storefronts, there are lessons that can make you more successful than you could imagine. In fact, these are the exact same lessons that I spoke about during my presentation to store owners, city planners, chamber of commerce leaders, mayors, city council members and others at the annual Main Street Forum. My talk was titled “Secrets of Successful Historical Storefronts.”

This is the first of a four part presentation where I will share some of the tricks of the trade. There is nothing more powerful for anyone’s business than to create a lasting experience for their clients, customers, and co-workers.

So, click on the orange square button at the right before you forget to subscribe to this blog. You will not want to miss any of the four parts of this series on successful storefront design tips.

Donald Trump announced recently that Miss Carrie Prejean will “not be fired” as the Miss California. Trump said, "I reviewed the pictures. We're living in the 21st century," he said. "The pictures were fine. It was not a big deal."

Hmm. So, with the history of beauty pageants filled with scandals that include Vanessa Williams and Miss Rhode Island’s Alysha Castonguay, Mr. Trump finds that times have changed.

History has affected the way that we design storefront too. You may not know it, but using history to design a storefront is much like playing a game of monopoly. Check out this short video clip to find out how…


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