Monday, October 27, 2008


One of the few TV shows that I try to watch is “The Big Idea” with Donny Deutsch. He always seems to interview entrepreneurs who often have “rags to riches” stories to tell. Donny always has had inspiring and encouraging things to say about the economy and about how the American dream is still alive. Since it is filmed in NJ, I even sat in as part of the studio audience during one of his shows.

Not so now. Since the crash in Wall Street and the demise of several banks and brokerage firms earlier this month,

Everyone is in a panic. Recently, Donny interviewed another CNBC show host, Jim Cramer, to get his take on the current changes in the economy. Jim Cramer has a television show where his call-in audience greets him with a hearty “Boo-Yah from …..”

Donny called this time, “The Great Freeze.” Jim called it a “Dawn of a new age,..fortune,…trust.” Jim admitted that the fear is all consuming. “We are fearful because there are reasons to fear.”

In this “New America,” we are to stop living and consuming in excess with the foods, trips, and frivolous shopping. Instead, our standard of living will be much more like our parents. Stay home and watch the play-offs instead of flying to the stadium to see it in person, eat home cooked foods, and play board games with the family members instead of going on expensive vacations. These are drastic times that will cut to the bone of our spending habits. And it is to last for several years.

In the business arena, corporations will be laying off people. They will be restructuring their office facilities. Perhaps out-source more to contract laborers instead of taking on the higher overhead and (semi)permanent staffing.

Nothing is as dangerous in architecture as dealing with separated problems. If we split life into separated problems we split the possibilities to make good building art.
Alvar Aalto - architect

It is very difficult for corporations to make intelligent staffing changes without keeping good accounts of where the staff people’s desks, conference tables, files, chairs, bookcases,… exist. Also, they need to know what condition the equipment and furniture is in. Can some departments be relocated and reuse some of the furniture from a different department? What can be done with the existing furniture and equipment that the corporation no longer needs?

As the famous architect, Alvar Aaalto, discussed in the quote above, it is dangerous to deal with separated problems.

Our office creates an “asset management tool” that helps our clients by creating a “snap shot” of your staff members’ locations and your furniture and equipment locations. This brings the separated problems into a well organized package that will help your company stay out of danger’s way. Our clients end up having a floor plan with the furniture locations shown and with a printout of all the employees’ names, office names, furniture, equipment, and the condition of the assets. With this tool, our clients have an easier time at restructuring and reshaping their office facilities to meet these “fearful” times.

Don’t try to restructure your office without this “asset management tool.” You cannot afford to overlook this step. KATZ Communication has used Larry Lane’s services so they can keep track with all of there various company’s that are located throughout the country. He has also helped many other corporations such as Giro Centrale Vienna Bank, and Provincebanken in New York City. Call us at 212-594-2007 to have us begin this for your company today.

Thursday, September 18, 2008

Experience in Architecture




It does not matter whether you want to renovate a home, office building, retail store, or even revitalize a has-been downtown, the one design ingredient that is imperative to use in order to make a lasting impression and cause the user to sense the significance of the “place” is Experience. Everyone has had their own experiences in life. Emotional triggers differ from one person to another. While one may perceive a space as being cozy and safe, another might view it as cramped and lonely. But, there are some social norms and proven architectural design tools that can be used to make a positive impact.

I was the project architect for Niketown, NY. The store is located on East 57th Street in Manhattan. It is next door to Tiffany’s and Trump’s famous Tower.

The first step that Nike Image Design made was deciding what they wanted their customers to experience while visiting this major flagship store. Some of the descriptive words and phrases that they came up with were: movement, nostalgia, uplifting aspirations, teamwork, connection with the community, progressive, technologically advanced thinking, and being decisive (“Just Do It”).

Nike also choreographed the experience that they wanted their customers to have. The customer was to experience the anticipation that one would have while entering a old monumental school gymnasium that was built in the 1930’s. An old gym was found in middle-America that had a large arch with windows and large vertical pilasters on either side of the arch. This became the architectural model to follow. As the customer approached the bronze revolving front doors, they would pass large antique lanterns and display boxes that looked a lot like ticket sales booths. After entering into the “Nike Museum” at the front of the store, they would pass through turnstiles in order to be in the ever-expanding 5 story atrium. The old scuffed up gym floor could be seen below a more modern elevated floor. Walls and ceilings were made to move on cue in order to have a “show” every 15 minutes. During the “show”, projected images of balls would appear to bounce off of walls, floors, ceilings and was synchronized with sounds of impact coming from speakers hidden in columns and resonating low tones under the floor. Customers would watch a brilliantly produced video during the “show” that continued to give the customer the experiences that Nike Image deliberately planned long before building this memorable place.

This building was to be like no other building in the world. Yet, it borrowed a lot of classical architectural elements to help tell its story. Curves were used in the public areas, including the shape of the elevator cabs, because they give one the feeling of accelerated movement. The façade had vertical flutes that led one’s eyes upward to the soaring flags that were on top of the building. Next time you visit the store, notice that the name of the building is PS 6453. If one was to dial that, they would spell NIKE on their phone.

Having a building that is so deeply based on creating an experience affected even those who were building it. Although the steel arching beams at the top of the atrium were welded, the steel fabricator dusted off their obsolete rivets manual and located black painted plastic caps exactly where they would be if the same steel beam was connected only with rivets – in order to maintain the 1930’s era experience.

When I talked with Donald Trump, the Duchess of York, and Spike Lee during the grand opening, it was evident that they were positively affected by the designed experience.

Experience is contagious. It affects all of us. Focus on how you want your customers and clients to feel and react while doing business with you and your company. Otherwise, you are just another forgettable commodity.

Monday, August 11, 2008

How do architects serve their clients?

Ever wanted to have a bigger office space, smaller office space, a new conference room and didn't know when to hire an architect or a contractor? Also, you might be curious as to what can an architect actually do for you besides draw up plans. Our radio show this week covers some of the basic services that you should expect from an architect. Check it out at http://www.blogtalkradio.com/LaneArchitecture

Friday, August 8, 2008

Systems to overcome uncertainty

Dan and Janice are school teachers at a public school in central New Jersey. Dan is a math teacher. Janice teaches reading. They fell hopelessly in love four years ago and decided that today would be their wedding date. When the Star Ledger asked them why they selected 8-8-08 as the date of their eternal bonding, they both said the same reasons but I bet that the hidden truths are much different between them. Here is how the paper reported how the question was answered. Janice said “We were always obsessed with triple numbers. One, it will be easy to remember. Two, its unique. And three, its fun.”

If Don was asked to answer this same question, in private quarters, here is probably what he would say if he was to be really truthful, “I was always obsessed with triple numbers. Janice started to go along with it just because she wanted more of our relationship. Besides, one, it will be easy to remember. Two, it will be easy to remember. And three, it will be easy to remember.”

While Don is crunching numbers that are much more complicated than remembering just the number eight, he probably doesn’t want to be jarred by the testing question from Janice ten years from now, “Honey, do you remember our anniversary date?” and not be able to easily switch mental gears from the Boolean theory to basic marriage survival data. He probably looks at it as a system. Simple and easy to manage changes.

Changes in anyone’s lives can be tough. With change, comes a lot of uncertainty and stress.

Larry has written a book to help relieve the stress from uncertainty for anyone who is planning to move/expand/shrink into a new office space. He brings out the main characters who are involved in making your office relocation a success, interviews each one, and points out important systems that cannot be overlook by the team and by you. This is a must read for everyone about to move into a new office. Contact www.LaneArchitecture@aol.com to reserve your copy now!

Monday, August 4, 2008

Tips at selecting the carpet for your office


Today, we discussed several important tips about commercial carpets. Listen to our radio show to find more about it while Larry interviews Lane Brettschneider in their Manhattan carpet showroom. Here is the link:
You can contact Lane's Floor Coverings & Interiors, Inc. at 212-532-5200 or 888-532-4343. Tell them you heard Lane on the radio when you call them.

Larry Lane

Monday, July 28, 2008

Tune in to learn where Commercial Real Estate investing is HOT!




Today, during our radio show, I interviewed a very successful commercial real estate investor, Mr. Ronald Duguid. Ronald is with Equity Capital Funding and is located at 245 Park Avenue, NY, NY.

Since I moved to NYC in 1986 from Dallas, Texas, it was interesting for me to hear about Ronald's current project that is in Dallas. Back in 1986, Dallas and much of the other parts of Texas, was suffering from oil prices dropping (doesn't sound that bad today though - does it?) and the savings and loans were going belly up. Nowadays, the market in Dallas seems to be hot for commercial real estate investing. Ronald also shared his thoughts of other "hot pockets" in other parts of the nation that also might be a good place to invest.

Ronald's story about his experience with an architect has a great lesson at the end of it. Find out more by linking to our radio show at.....

Monday, July 21, 2008

TV personality shares secrets to a great office space design




I was fortunate to interview MarkCharles Misilli during the writing of the book that will soon be published. The book will share important up-to-date information that everyone should know before they move into their next office space. You could loose a lot of time, have a miserable working environment, and expect delays in moving into your next office space if you don't get your hands on this book!
As you probably already know, MarkCharles is a TV celebrity interior designer who travels throughout the nation within his industry and designs high end commercial interiors using the secrets that he reveals in our latest radio show. Check it out at: http://www.blogtalkradio.com/LaneArchitecture/2008/07/21/Commercial-Interior-Design

Don't miss our next radio show! It will be airing live at 5:30 pm, Monday, July 28th. We will be discussing more great topics of architecture that you can use in your own lives.

The photo above is Christie's executive office suite in Rockefeller Center, Manhattan. Designed by Lane Architecture + Design, PC.